Tag Archives: Community Based Social Marketing

Delhi uses community based social marketing to spread the word about eco-awareness

Delhi, India, has embarked upon an eco-awareness campaign that illustrates the power of community based social marketing or CBSM.  By using succinct advertising slogans with eye-catching graphics, the Delhi government is having a great deal of success with promoting earth-friendly activity. CBSM focuses on a single activity or desired behavior, identifies the barriers to that […]
Posted in Recycling Policy | Also tagged , | Leave a comment

Increasing recycling behavior through community based social marketing

As with other initiatives that require community participation, there must be an attempt to educate, inform and involve the public in order to increase recycling behavior. Many recycling schemes appear to have been implemented on the ‘build it and they will come’ philosophy.  Successful programs, however, will put a significant amount of effort into education […]
Posted in Recycling Policy | Also tagged , | 1 Comment
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