Tag Archives: eco-awareness

Delhi uses community based social marketing to spread the word about eco-awareness

Delhi, India, has embarked upon an eco-awareness campaign that illustrates the power of community based social marketing or CBSM.  By using succinct advertising slogans with eye-catching graphics, the Delhi government is having a great deal of success with promoting earth-friendly activity. CBSM focuses on a single activity or desired behavior, identifies the barriers to that […]
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