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Delhi, India, has embarked upon an eco-awareness campaign that illustrates the power of community based social marketing orCBSM. By using succinct advertising slogans with eye-catching graphics, the Delhi government is having a great deal of success with promoting earth-friendly activity.
CBSM focuses on a single activity or desired behavior, identifies the barriers to that behavior and develops a marketing campaign that addresses only that activity. Combining a short message like, “Say no to plastic bags”, with illustrations that appeal to a wide audience is much more effective than similar campaigns which promote the use of only biodegradeable or reuseable containers of all sorts.
Delhi is combining this approach with community partnerships and festivals that promote green living. The government provides grants to schools to start ‘Eco-Clubs’ which solidify the green message among the City’s youth. Their focus is on creating awareness, and they are doing it by keeping the message in front of the people. The net result is that Delhi has become one of the greenest capitol cities in the world.
Delhiites joined billions of people around the world in Earth Day celebrations with fervor and fan-fare. Significant credit goes to Delhi Government’s valiant efforts to create eco-awareness amongst its citizens. Delhi Government has adopted a multi-pronged approach as generating awareness and creating…
Delhi uses community based social marketing to spread the word about eco-awareness
Delhi, India, has embarked upon an eco-awareness campaign that illustrates the power of community based social marketing or CBSM. By using succinct advertising slogans with eye-catching graphics, the Delhi government is having a great deal of success with promoting earth-friendly activity.
CBSM focuses on a single activity or desired behavior, identifies the barriers to that behavior and develops a marketing campaign that addresses only that activity. Combining a short message like, “Say no to plastic bags”, with illustrations that appeal to a wide audience is much more effective than similar campaigns which promote the use of only biodegradeable or reuseable containers of all sorts.
Delhi is combining this approach with community partnerships and festivals that promote green living. The government provides grants to schools to start ‘Eco-Clubs’ which solidify the green message among the City’s youth. Their focus is on creating awareness, and they are doing it by keeping the message in front of the people. The net result is that Delhi has become one of the greenest capitol cities in the world.
Delhi’s Multi-Pronged Citizen Eco-Awareness Campaign (via EcoLocalizer)
Delhiites joined billions of people around the world in Earth Day celebrations with fervor and fan-fare. Significant credit goes to Delhi Government’s valiant efforts to create eco-awareness amongst its citizens. Delhi Government has adopted a multi-pronged approach as generating awareness and creating…
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